Shopify is the right answer for a lot of stores. It's the wrong answer when you need a 3D product configurator, a multi-step buying wizard, dynamic pricing tied to customer tiers, B2B account hierarchies, or deep integration with the ERP that already runs the warehouse. For those, we build custom — either fully bespoke (Next.js + Medusa, Stripe, Sanity) or headless on top of Shopify (Hydrogen for the storefront, Shopify Admin API for inventory and orders).
What we build: Three.js or WebGi for live product visualization, real-time pricing engines with customer-tier discounts, multi-currency and multi-warehouse logic, B2B reorder workflows, ERP integration for inventory and order pipeline, and headless checkout that holds up across browsers and devices.
We start by figuring out which side of the line your store falls on. If Shopify Plus plus three apps would solve the same problem for a tenth of the cost, we'll say so. Custom is for the stores where the off-the-shelf path actually breaks down.
The Teilor wedding band configurator is a working example: five-step wizard, live 3D ring visualization, real-time pricing with separate gold and diamond discount tiers, three configuration modes, ERP integration, full Romanian and English support.
What you get
- Storefronts designed around your product and brand
- Real-time pricing tied to your inventory and customer tiers
- 3D visualization where it actually drives conversion
- Integration with your existing ERP and order pipeline
- Multilingual and multi-currency from day one
- Honest scoping: we'll tell you when Shopify is the right answer